We have been working with event companies for many years now, as well as end clients who arrange seminars, exhibitions, dinners and promotional events and who require assistance in populating those events.
More often than not a great deal of expense goes into the location/ catering/ stand space/ hotel rooms etc and then a small budget is allocated to getting people along to benefit from it.
Some events “sell themselves” and will be well attended, even with limited marketing effort, others need a lot more encouragement.
We can provide you with a full marketing solution from the distribution and monitoring of marketing material response to the follow-up telemarketing to get people to attend in the numbers that you require.
We can manage the whole process or purely provide the telemarketing follow-up depending on your requirements.
We are often called upon to rescue a situation where an event is imminent and attendance looks to be poor. This is usually too late, albeit we are willing to try.
Our advice is to factor in an integrated marketing program, including telemarketing follow-up right from the outset, that way you reduce the risk of an emergency campaign at the end.
We also suggest that contact starts at least 12 weeks prior to an event and that telemarketing is started at least 8 weeks prior. Paid for events usually need to start marketing activity earlier than free events.
At the end of the campaign, it is also advisable to do a final follow-up to check that all of your prospect attendees are still intending to come, that they have received all instructions, know where they are going and so on.
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