Data Management

Our range of database services enables clients to maximise marketing effectiveness by building, maintaining and using accurate prospect and customer data.
The volume of direct marketing carried out is ever increasing and in an age of ever more focused database marketing, access to targeted and accurate market data and intelligence will always be a major determinant of success. Our data expertise allows you to source precisely targeted data

Data Sourcing

You want a reliable prospect list with up-to-date contact details, which fit your criteria to maximise the effectiveness of your marketing efforts and develop new business. Sounds easy enough, but in practice it can be a minefield because there are so many companies claiming to be able to do this; but which one do you choose and how much do you pay?

Procoms works with a number of data suppliers on a weekly basis. We have access to proprietary databases and also access to our own UK Business Base File of 1.8 million records. This means we can supply you with a precisely targeted single database from a combination of sources rather than just one supplier.

Procoms specialises in sourcing very hard to find data:In niche markets (particularly in specialist high technology usage sectors)In any countryWhilst matching your criteria cost effectively

One of your main criteria will be to 'drill-down' to reach that key decision maker in those hard to identify parts of the market. We have been helping many leading manufacturers and suppliers to source data so tightly that it specifically met their requirements. We have sourced data for all kinds of different projects. Our experienced team will source this data for you.

Database Cleansing - Clean your data to increase its profit making potential
Only accurate data gets results. Inaccurate data limits marketing effectiveness and damages business reputation.

Data cleaning is part of our database enrichment service and provides the most cost-effective way of ensuring that your existing records are as accurate as possible.
Key benefitsBy cleaning your data we can enable you to: Improve profits through more accurate targeting of sales prospectsReduce costs and avoid wasting marketing resources on incorrect contact detailsBuild brand value - preserve and improve your company's good name

The process
The data cleaning process consists of two elements:
1. Electronically matching and updating your data from proprietary databases
Provide us with a definition of the type of companies you want data on and we will identify the most cost-effective source of this data. This could be from our own scrupulously maintained database or sourced externally.
2. Telephone cleaning
Our expert telephone data cleansing team will then telephone the organisations to check relevant names and contact details.
Any records that our data shows to be 'dead' are flagged as such. Your database is then returned to you, in the format of your choice, with all matching records fully updated and ready to work effectively

Data Enhancing - Enhance your data to enable more precise targeting
How valuable is your sales and marketing contact data? By enhancing your data you can increase its value significantly.
The more information you have on your existing and potential customers, the better you will be able to target your marketing activities. The more characteristics you have data on, the more scope you have for identifying clusters of potential customers for whom differing marketing approaches may be more effective.

The enhancement process
The data enhancement process is divided into two stages which can, but does not have to, follow on:
1. Electronic data enhancementProvide us with your database in any format and we will clean and then match the records against our proprietary databases.We will enhance matching records with additional data such as:Number of employeesIndustry sectorSubsidiariesKey contacts and job rolesEmail addressesDirect telephone numbers

2. Tele-enhancingFor any records that do not match or where full information is not available electronically, our own telemarketing team can enhance your data with direct calls into the businesses, drilling down to find key contacts as required.Your database is then returned to you with enhanced capacity for effective marketing. Any company records that do not match can be telemarketed by our specialist telemarketing teams.Key benefitsIncreasing the level of detail you hold for your prospects enables you to: Gain a better return from your direct marketing through precise targeting